YOUR DATA. YOUR DECISIONS. ONE SYSTEM.
One connected view of commerce, marketing, inventory, and cash.
Understand what changed and decide what to do next.
Your workspace / Business overviewILLUSTRATIVE PREVIEW
Ask a question below, or explore what I’m seeing.
Shopify
Meta Ads
Xero
The founder’s daily puzzle
Sales in one tab. Marketing in another. Cash in a spreadsheet. You’re left piecing together what’s happening and what to do next.
So… are we doing well?
“Sales look good. So where is the profit going?”
The missing piece is understanding how it all fits together.
HOW LUCA WORKS
Five connected layers. See how Luca turns your data into context, intelligence, and a clear next move.
Your operating system’s foundation01 / 05 DATA LAYER
Connect Shopify or Amazon with marketing and finance tools such as Meta Ads, Google Analytics, Stripe, Xero and QuickBooks. Luca brings orders, customers, ad spend, refunds and costs into one foundation.
Spend less time collecting numbers and more time deciding what to do.
02 / 05 CONTEXT LAYER
Luca reconciles revenue, customer and product data across your tools, then connects it to your margins, history and goals. Past questions and decisions become useful context, so you can keep investigating without starting from scratch.
Keep the conversation going without re-explaining your business every time.
03 / 05 INTELLIGENCE LAYER
Luca reasons across your connected data to explain changes, compare scenarios and highlight risks or opportunities. Ask why profit fell, generate a graph, or explore how extra ad spend could affect inventory and cash.
See the trade-offs across growth, profitability and cash before you commit.
04 / 05 AGENTIC LAYER
Luca proactively surfaces risks and opportunities, then helps turn them into next steps. It can prepare reports, recommend campaign or budget changes, and support action across your tools, with review and approval under your control.
Get a practical next step, with control over what happens next.
05 / 05 CAPITAL LAYERComing soon
The Capital Layer is designed to connect funding to the opportunities Luca identifies. It will use business performance to help evaluate the amount needed and the implications for margins, inventory and cash. This layer is coming soon.
Connect a future funding decision to a clear business case.
WHAT LUCA CAN DO
Connect sales to product costs, ad spend, fees and fulfilment. Luca shows what you keep, where margin is slipping, and which products or channels to investigate.
Explore in LucaWhy is revenue up but profit down?
ProfitabilityAds take 25% of revenue. Compare campaign contribution before adding more budget.
ShopifyMeta AdsXeroBring campaign results and business margins together. See which channels attract valuable customers, where spend is underperforming, and what to review before you scale.
Explore in LucaWhich channels are actually profitable?
MarketingMeta Ads4.8×8%
Google Ads3.6×22%After ads, product costs, fees and fulfilment.
Google Ads keeps more of each revenue dollar. Review the channel mix against your margin goals.
Meta AdsGoogle AdsShopifyUnderstand repeat purchases, customer lifetime value and cohort trends. Find where customers drop off and which groups to focus on to bring more of them back.
Explore in LucaWhy aren’t more customers coming back?
CustomersCompare acquisition sources and first products. Start with customers who have missed their usual reorder window.
Shopify
Google AnalyticsConnect stock levels, sales pace and upcoming payments. Anticipate shortages, see what a reorder means for cash, and plan your next purchase with the full picture.
Explore in LucaCan I reorder stock without squeezing cash?
Cash & inventoryReview a split shipment, then model the effect of the order and upcoming payments on cash.
ShopifyXeroExplore “what if” before you commit. Model how a change in spend, pricing or demand could affect revenue, contribution and cash, with the assumptions in view.
Explore in LucaWhat happens if I increase ad spend by 20%?
ScenariosIllustrative forecast: +7.5% revenue, with higher acquisition costs.
Compare the extra growth with the impact on contribution and cash before changing your budget.
ShopifyMeta AdsXeroTurn a question into a clear chart, a business review or a deeper analysis. Luca brings the numbers, the explanation and the next steps into one conversation.
Explore in LucaBuild my weekly business review.
Reports & graphsAsk a follow-up, turn a metric into a graph, or go deeper into the evidence behind a recommendation.
ShopifyGoogle AnalyticsXeroAsk questions through the 
web app, 
WhatsApp, 
Slack, or 
email. Keep the conversation in the language you work in.
Web appWhatsAppSlackEmailSet alerts for the thresholds that matter. Schedule board and investor reports, so the right information reaches you at the right time.
Connect your internal performance with competitor pricing and market sentiment to understand where to investigate next.
Capabilities described on Luca’s current homepage. Ask the team about channel and feature availability for your setup.
PROACTIVE INTELLIGENCE
Luca connects the signals across your business, brings important changes to you, and helps you choose the next step.
Luca examines customer cohorts and repeat purchases to surface changes worth investigating. Get the finding, the context behind it and a practical response to review.
Explore in LucaProactive intelligenceIllustrative exampleYou’re acquiring customers, but fewer are coming back.
Compare acquisition channels and first products, then review a reorder reminder for lapsed customers.
Luca connects product performance with discounts, shipping and other costs. See what is eating into contribution, then compare pricing or promotion changes before you commit.
Explore in LucaProactive intelligenceIllustrative exampleStrong order volume can hide a shrinking return on each sale.
Review the discount and shipping policy together. Model a price or bundle change before applying it.
Luca looks at sales pace, stock cover and supplier timing together. Anticipate a shortage, understand what it could affect and decide what needs attention first.
Explore in LucaProactive intelligenceIllustrative exampleYou could lose sales on your top product while ads keep running.
Check an earlier or split shipment. Review its cash impact and align the campaign budget with available stock.
A DECISION, NOT JUST A DASHBOARD
A winning ad can still stretch your margin, stock and cash. Follow one decision across all four before you change the budget.
Ask one business question. Luca brings together spend, acquisition and sales, then checks whether the strongest ad metrics translate into a valuable customer and a profitable order.
Should I increase advertising spend by 20%?
Decision workspaceOne connected scenarioCheck the return after costs, where extra demand will come from, and whether the business can support it.
Scenario assumption: 20% more ad spend produces 7.5% more revenue, before stock constraints. This is a forecast to test.
Luca connects the proposed increase to product costs, fulfilment and inventory. See the extra contribution and whether you can actually fulfil the extra demand.
Should I increase advertising spend by 20%?
Decision workspaceOne connected scenarioThe next delivery takes 28 days. Confirm supply before scaling.
The proposed increase adds sales but reduces contribution. A smaller test still needs a confirmed replenishment plan.
Trace the decision through collections, payments and inventory commitments. Compare how much cash remains under each scenario, and when it could become tight.
Should I increase advertising spend by 20%?
Decision workspaceOne connected scenarioCash timing changes the decision. Compare a staged test with a full increase, including the stock it will need.
Illustrative model: collections follow sales; other cash flows are unchanged.
Luca explains the trade-offs and prepares a plan to review. Compare the options, inspect the assumptions and keep approval under your control. Try the review flow in this example.
Explore in LucaShould I increase advertising spend by 20%?
Decision workspaceOne connected scenarioFocus on contribution, protect the cash buffer and check results before increasing again.
Interactive example. Your connected accounts are not affected.
You reviewed the supply and cash assumptions before making the call.
This is a demonstration. No advertising budget has changed.
CAPITAL, WITH BUSINESS CONTEXT
Coming soonWhen a sound growth plan needs funding, Luca’s capital layer will connect the business case, the amount needed and the cash impact in one place.
Start with demand, margins and supplier timing. Luca helps you test the business case for a reorder before funding becomes part of the conversation.
Explore the platformCapital layerComing soonValidate demand, margin and delivery timing.
Check the demand assumptions and the cash cycle before deciding whether the reorder is worth financing.
Illustrative business case. Forecast sales and contribution are not guaranteed.
The capital layer will build on the cash and inventory context Luca already understands. Compare the purchase with the cash you need to keep for operations.
Explore the platformCapital layerComing soonThe capital layer is being built to connect the opportunity and your cash position, so funding fits the plan.
Planning example only. The funding gap is not an offer or an approved amount.
Funding should support the opportunity. The capital experience is designed to bring the amount, total cost and repayment implications into the same conversation, for you to review.
Explore the platformCapital layerComing soonExplore how the amount, cost and repayments affect the opportunity. You decide whether to proceed when terms are available.
Designed as part of your Luca experience.
Illustrative funding scenario. No lending terms or availability are implied.
Luca brings the business case and the resources to act into the same conversation.
Connect the numbers. Understand what changed, why it matters, and what to do next.
Explore the intelligence +RESOURCE THE OPPORTUNITYExplore the funding gap in the context of your margins, cash cycle, and growth plan.
Explore the capital layer =One connected system linking insight, decisions, and the path forward.
Your business. Your next move.Capital is presented as a coming-soon concept in this preview. Availability and terms need confirmation.
From hours reclaimed to customers returning, Luca’s published figures show where the impact can happen.
Time saved on reporting, dashboards, and reconciliation.
Average lift in repeat-purchase retention reported by Luca.
Published setup time for connecting your business.
Languages supported for conversations about your business.
Figures published on Luca’s current homepage. Outcomes and setup times vary.
IN THE WORDS OF LUCA USERS
Founders and operators describe what Luca brings to their work.
A partner in the business
“The dream co-founder.”
Customer insight, sooner
“Cohort insights into LTV in minutes”
Part of the everyday
“Luca has become essential in my day-to-day.”
Bring your questions. Explore the answers with the team.
Trust starts with understanding where an answer comes from—and keeping the decision in your hands.
Bring your commerce, marketing, and finance sources into one view. See the context behind the recommendation.
Explore the connected viewFollow the evidence from the change to the implication. Inspect assumptions and explore alternatives before deciding.
Walk through a decisionReview the suggested response and its trade-offs. The product preview shows the approval step before an action.
See the approval exampleA PRACTICAL WAY TO GET STARTED
Connect what you use, share what matters, and bring your first real business question.
Connect your commerce tools, then bring in marketing and finance. Luca can use that wider picture to help explain what is happening across the business.
Connect your toolsExample setupShopify
AmazonMeta AdsGoogle Ads
StripeXero
QuickBooksA connected view of your businessUsing another system? Discuss your integrations with the team.
Share what you sell, what you want to achieve and the constraints you work around. Add the cost rules, lead times and seasonal patterns that make your business different.
Business contextExample setupYour goals and constraints help Luca evaluate what a recommendation means for your business.
Ask in plain language. Luca can bring together the relevant evidence, explain the trade-offs and help you explore your next step. Follow up wherever you want to go deeper.
Your first conversationExample questionsChoose a starting question
Why is profit down if sales are growing?
Bring a question you wish you could answer with confidence. See how Luca approaches it.
BEFORE YOUR NEXT MOVE
Understand the fit, the setup and the control you keep.
Luca is built for e-commerce founders and operators making decisions across growth, profitability and cash. If your brand is doing roughly $1M–$10M in annual revenue and your questions span several tools, start with a demo to explore the fit.
Luca connects business data with your goals and operating context. You can investigate a change, compare a scenario or ask a follow-up across marketing, commerce and finance in the same conversation.
Luca is designed to work alongside your commerce, marketing and finance tools. Connect supported sources to bring their data together. If your business uses a custom ERP or another system, discuss the integration with the team.
Start with the sources and context you have. The usefulness of an answer depends on the data behind it, so share important costs, assumptions and constraints. The team can help you assess what is needed for your setup.
Start with insights and recommendations. For workflows that support actions, review the proposal and choose the level of control that fits your team. You can investigate and compare options before deciding what to do.
Choose the sources you want to connect and review the access they require. Discuss your team’s access and security requirements during setup. Luca’s privacy policy explains its published approach to handling information.
Luca can help you evaluate the opportunity, the funding gap and the cash implications. The Capital layer is coming soon and is designed to connect funding to that business context, as part of the wider Luca experience.
See the current plans and commercial terms on Luca’s pricing page. You can also talk to the team about the plan and setup that fit your business.